For essential tips on creating interesting emails that will get your message delivered and keep readers subscribed, check out our January Newsletter: http://www.econnectemail.com/images/Newsletters/Jan

If you need to get the sale, go with the no-holds-barred promotional email instead (e.g. 20% off storewide!). Marketers who create email newsletters want to build relationships with their customers by providing support and information, and common newsletter features include “how to” guides, expert advice and opinions, news updates, case studies and interviews.
That’s not to [...]

3R’s of email marketing. Respect, Relevant, Reputation. Respect your subscribers by providing them Relevant content and this will build up your Reputation.

While doing an email testing for one of clients, we realize that Google’s Gmail no longer supports paragraph as it meant to be. If you were to use paragraph tag (<p></p>), as you should, Gmail seems to ignore them.

Looking at the sample email above, you can see that Gmail is ignoring the paragraph spacing. We hope this [...]

We have just rolled out a number of new features to eConnect Email, and we are very excited to share them with you here.  As always, we want to make eConnect Email better, stronger and more fun to use, so this new batch of updates is geared towards making subscriber management and campaign building easier [...]

While running through the campaigns sent by our customers, I notice one obvious missing link.  No, not the unsubscribe link, because, after all, you will not be able to send any campaigns without it. I’m referring to a simple link that will help you spread your campaigns and the opportunity to get a few new subscribers.
Most [...]

Would you like to track your email campaign beyond your subscriber click-throughs?  If you do, our integration with Google Analytics (GA) will be your new best friend, next to eConnect Email itself.  Currently, email marketing reporting can only follow subscribers up to the point where they click on the links in your email campaign [...]

Loren McDonald at Email Insider has an interesting post up that talks about “render rate.” In a nutshell, EEC is looking at getting support to make the “render rate” an industry standard.
The “render rate” is a new industry-wide metric created to measure the initial level of email engagement more accurately and consistently than the open [...]

What is this “preference center” thing about?
Simply put, the preference center is a kind of membership page where your subscribers can update their information and subscription preferences.  This gives them the convenience of making changes to their subscription when they want.  For example, one of your subscribers (let’s call him John) is switching to a [...]

I want to talk about the host of new email templates that we have just rolled out that you can immediately use for your own email campaigns, for free.
If you have an eConnect Email account, these templates have been pre-installed for you.  To use them for your campaigns, simply start a new campaign and select [...]