eConnect Email Blog

These days there’s a growing list of essential content you should include in every email you send. You know the drill. Unsubscribe mechanism, postal address, link to web version, the list goes on.

The permission reminder message

Of all the essential content though, there’s one I consistently see missing in many of the thousands of campaigns we deliver each week. What makes this more surprising is that this is one of the most important elements and also one of the easiest to add. I’m talking about the permission reminder message – a simple sentence or two reminding the subscriber how they gave you their permission to email them. Here’s a quick example:

Hi, just a reminder that you’re receiving this email because you subscribed via our website. As promised, this issue includes great tips on ……

Simple hey. In 2 simple sentences you’ve assured each recipient that your email isn’t spam and reminded them why they were interested in hearing from you in the first place.

Don’t stop there

We’re nearly there, but now that you’ve reminded the subscriber how you got their permission and what you’re sending them, why not give those that are no longer interested the option to unsubscribe right there and then. Here’s a complete example:

Hi, just a reminder that you’re receiving this email because you subscribed via our website. As promised, this issue includes great tips on ……, but you may unsubscribe if you’re no longer interested.

If you can’t summarise how you got their permission in a few words, then there’s every chance you don’t have it or they won’t remember giving it to you. “Remember that time you downloaded a report from our partner and gave them your email address” doesn’t quite have the same ring to it.

We’re excited to let you know that dynamic content will be available in our campaign builder in the next couple of weeks. Since launching the builder last year we’ve been hard at work on adding more power and this latest update will make sending relevant emails easier than ever.


While dynamic content already exists in the app, to date you’ve had to insert specific tags into your email code to use it. With this update everyone using the builder will be able to easily display different content for different subscribers, based on what’s known about them.

We’re really excited about sharing this update with our clients. We all know that relevant, engaging content is the key to getting great results, and we’ll continue to do everything we can to make doing that really easy. Keep an eye out for dynamic content in the campaign builder soon!

As we recently mentioned, our team has been hard at work adding more design flexibility to our email builder Canvas. We know how important this level of control is to so many of you, so we’re really excited to share that it’s now live.

You now have total control over the emails you create in Canvas. That means changing background colors, text colors, button colors and more so they perfectly match your brand. You’ll also be able to choose from a range of fonts for each text element in your campaign.

Customizing Colors

You can now quickly match a Canvas email to your brand using the color options in the customize tab. From this single spot you can change the color of headings, body text and header/footer text. You can also change the background color of your email, the color of links, button color, and button text color. Changing is as easy as entering the HEX color code directly, perfect for those with specific brand colors, or using our easy color picker to find one that suits.

Customizing Fonts

Changing your heading and text typeface is easy now too. Unlike other email builders, Canvas really pays attention to typography by worrying about details like line height and padding. It even supports web fonts with nice fallbacks. With the addition of customization, we made sure we gathered a bunch of typefaces that work well in any environment and can be paired together for some good combinations. That means fonts that look great at any size or weight, such as bold or italicized. So when it comes time for you to design your email, whatever font you choose in Canvas, it will look just right.

We know you’re going to love the new flexibility and control that customization provides, but to allow for it we did need to make a few template design tweaks. So if you’ve previously created a template using Canvas you may notice some small changes. We hope you’ll agree it was a small price to pay to get total control over colors and fonts in your email designs. If you do have any questions about that, just get in touch with our Support team who are always happy to help.

While this new flexibility and control has made Canvas more powerful, we’ve made sure it’s still just as easy to create unique emails quickly that will automatically look great everywhere. And our work doesn’t stop here. Look out for more Canvas updates soon.

Thanks again to everyone who let us know how important this flexibility was. We absolutely listen to everything you have to say and are so grateful you’re passionate enough to share your thoughts with us. This update is now available in your account and we hope you take a moment to check it out. We can’t wait to see the emails you start customizing!

We know how important segmentation is in allowing you to target your subscribers with the most relevant content. So in the last few months we’ve been doing a lot of work on our segments feature, including releasing our new segments builder and extending the way rules could be created.

We’re now excited to unveil one of our most popular feature-requests – segments in autoresponders. You can now use what you know about your subscribers to send them more relevant autoresponder emails and combine the power of the most relevant message with sending it at the best time.

Here are a few ways you might want to use segments in autoresponders:

Personalized welcome emails

Say you run an online clothing store and capture whether someone is male or female when they sign up. Now you can use that information to send gendered versions of your welcome email and make your communications highly targeted from the very beginning.

Targeted birthday emails

If you’re sending birthday emails to customers using the anniversary of a date autoresponder option, you could apply segments to make the campaign even more relevant. For example, you could identify VIP customers based on how much they’ve spent with you over the past year, and then target the VIP customer segment with an extra special birthday gift.

Subscription renewal series

Or finally, say you sell annual virus protection software subscriptions. Using the exact match of a date autoresponder option you could set up a series that sends a renewal notification out 30 days before the subscription expiration date. You can then use information on whether someone has paid or not paid, to target those who have not renewed at the 15 day mark and then again at the 7 day mark. Each email in the series would only be sent to those who fell into the segment ‘have not paid’, which would automatically refresh each time updated payment information was uploaded.

We know a lot of you were have been looking to see this feature so we’re really excited to share it with you. We look forward to seeing how you use it to improve how you communicate with subscribers and ultimately drive better results from your email marketing.

Location can be a powerful tool in driving relevance in email marketing. Whether it’s providing local information or personalizing your content to match local conditions, knowing where your subscribers are is the first step. Collecting this information isn’t always easy though, so we’re excited to introduce a new way to create mailing list segments based on the location of your subscribers: geolocation segments.

Whether you’re interested in targeting people from particular countries, or those living within a certain distance of specific locations, you can now do it with our geolocation feature. It automatically identifies the location of a subscriber and allows you to create a segment based on that information. That’s right, even if you haven’t collected the location of your subscribers you can use this feature to send geo-targeted campaigns.

We already calculate a subscriber’s location using their IP address to power features like Worldview and our subscriber notification emails. We do this by storing the IP address of subscribers that sign up from a form, or open or click a link in a campaign. We then look that up against an IP-to-location database. So basically, once we know the IP address used by a subscriber, we can tell roughly where they are located.

Now we’ve applied that information to segments so you can use it to target your email campaigns. You can search your subscribers and segment based on their location being known or unknown, their location being near somewhere, as well as them being specifically in, or not in, a location.

Here’s a few ways you might use the geolocation feature:

Targeting those in or near a location

Say you sell bathing suits globally. In the middle of January you could target customers living in Australia, where it’s summer, without bothering customers in the US, who could be living through a polar vortex.

Or, say you sell concert tickets for gigs across the US and there’s one coming up in San Francisco. You could use geolocation segments to only send an event announcement to people living near San Francisco.

Targeting those not in a specific location

Say you include banner ads in your emails. You have specific banners for US subscribers but then a generic one for everyone else. You could create a segment targeting everyone not in the US for the generic version.

Targeting those whose location is not known at all

Say you run a business events company and in your weekly emails you feature what’s happening in a subscriber’s city. You could target subscribers whose location is unknown, so you can send them a generic version that covers the top 5 events from across the country instead.

Location data is already being collected for everyone who’s ever sent a campaign. So you can jump in right now, check out where your subscribers are and start targeting by region today.