Since our launch, we have encountered many potential spammers who tried their luck at using eConnect Email as their spam tool.  This post is dedicated to talk about these users and how we are very intolerant towards this kind of behavior in eConnect Email. First of all, let me be very clear here.  eConnect Email [...]

I don’t know if I should pity Bob Richards, but I guess if you play with fire, you might get burnt.  Anyway, Bob Richards purchased a list from a company called EmailAppenders and paid some $14,000… Yes, you see that right: $14,000 for 100,000 supposedly targeted email addresses. The story goes that after being pleased [...]

Here’s how to make your product remarkable, according to Seth Godin – it’s about getting your ideas to spread, and to get your ideas to spread, you must be remarkable so that your ideas are “worth making a remark about.”  Godin uses a Japanese word called “Otaku” to describe what he’s after.  The word has [...]

(Via deliverability.com) According to Return Path, even top firms can’t seem to get it right when it comes to managing subscriber opt-outs or unsubscribes.  It turns out that many of them still lack proper IT setup to help them manage opt-outs and some of these top firms even violate the CAN-SPAM Act. What I took [...]

The more seasoned email marketers already know most of these tips, but we all need some recap every now and then to remind us of the best practices in email marketing, so that we can improve our email marketing practices for better reputation and delivery. In this post, we list down 10 most recommended tips [...]