Loren McDonald posted an article at Deliverability.com, about lessons we can learn from an unsolicited B2B email she received.  (The article is available at http://blog.deliverability.com/2008/07/lessons-from-an.html).  She listed some obvious facts that many marketers or salespersons either forget about, or simply choose to ignore. Her point 4. No Unsubscribe – The email, which was “sent” from [...]

Recently, we were invited by a big organization to hop over and present our email marketing software to them.  Being a small or even tiny company by comparison, we were naturally honored. So Johnny and I got to work and prepared our presentation.  On the big day, things went well and we thought we were [...]

The much awaited updates on Road Runner’s new Feedback Loop (FBL) are finally here.  We have recently received an email notification from them announcing their new FBL which is of course, very much welcome news for us. If you are an eConnect Email customer, you do not need to do anything.  Our beloved delivery team [...]

We have successfully setup feedback loop with mailtrust.com.  Mailtrust is a business email hosting provider and are currently hosting over 900,000 mailboxes.  With this setup, any complain received from mailtrust users will be forward to us automatically allowing us to take appropriate actions. What is a feedback loop? A feedback loop (FBL), sometimes called a complaint feedback [...]

What do email marketing and romance have in common?  Plenty, in our opinion.  For one, reaching out to a customer or prospect online is a lot like being on a first date, where you’re not sure if there will be a second.  Except, if you’re running an email campaign, you could possibly be on your [...]