For essential tips on creating interesting emails that will get your message delivered and keep readers subscribed, check out our January Newsletter: http://econnectemail.com/images/Newsletters/Jan/index.html About James Trumbly:Director of Business Development for eConnect Email, an email marketing software company. James enjoys spending time at the beach and traveling in his free time. Follow him on twitter @eConnectEmail

If you need to get the sale, go with the no-holds-barred promotional email instead (e.g. 20% off storewide!). Marketers who create email newsletters want to build relationships with their customers by providing support and information, and common newsletter features include “how to” guides, expert advice and opinions, news updates, case studies and interviews. That’s not [...]

3R’s of email marketing. Respect, Relevant, Reputation. Respect your subscribers by providing them Relevant content and this will build up your Reputation. About James Trumbly:Director of Business Development for eConnect Email, an email marketing software company. James enjoys spending time at the beach and traveling in his free time. Follow him on twitter @eConnectEmail