Recently, we posted an article revealing eConnect Email’s newest innovation: Advanced Triggers. Allowing eConnect to communicate with external SOAP APIs, these triggers inaugurated our company’s Salesforce integration.

The original Triggers were far from convenient to use, however. Setting up the program was complicated, and if users had previously never worked with SOAP APIs the frustrations of trying to get everything going seemed to far outweigh the benefits. Looking back, eConnect Email recognizes the bugs in the original Triggers, and we have been working hard to up the ante on our Salesforce Integration program.

Want to check out the newest innovations? After logging into eConnect Email, click on the “My Account” button. There is now a new tab at the top called “Salesforce Settings.” Here you can add your Salesforce credentials. After checking the box to activate, all users included in the lists you imported will be saved in the system. If a subscriber interacts with the sent email Salesforce will then report it.

All user information is now catalogued and sent back to eConnect Email. When a subscriber from your list opens one of your emails, clicks on one of the included links, hard bounces or unsubscribes, the information gets queued up by the system. It is then sent to the company during one of the 20 minute integration intervals.

While 20 minutes may seem like an inconvenient length of time when the system used to be live, there are reasons for the change. Let me explain the procedure:

On any given day each Salesforce account has a designated allowance of API connections. Previously, any activity within the system would be logged as an API connection. Consequently, if you sent an email campaign to a lengthy list of subscribers you would near your daily limit and potentially lose important information. If you were utilizing multiple applications using Salesforce’s API you would be particularly in danger of information loss.

We have now eliminated this problem by storing all of your connections in secret. We then send the information in groups of 200 or less in order to reduce the number of connections to a mere 72 a day (as opposed to the previous hundreds – or even thousands – of connections).

The Salesforce Integration experience just keeps getting better and better. If you need any help getting accustomed to all of the new technology, feel free to contact us.

About James Trumbly:
Director of Business Development for eConnect Email, an email marketing software company. James enjoys spending time at the beach and traveling in his free time. Follow him on twitter @eConnectEmail