As the average person’s email habits have evolved over time, the goals and strategies of email marketing have had to evolve as well. People no longer open and read every email they receive and they often maintain two or more accounts to help them filter out promotional messages from personal ones. In order to continue reaching their target audience via email, savvy email marketers must keep up with rapidly changing strategies while maintaining tried and true best practices that win reader loyalty.

  • Respect Your Subscribers

Considering the irritation and even anger with which most people view spam, it’s puzzling why so many companies still attempt to send unsolicited emails. If a subscriber asks to be removed from your list, remove him and don’t send additional messages. eConnect Email’s list management options allow you to stay on top of reader preferences and build trust by respecting privacy.

  • Target Your Audience

You can build a list of subscribers who are tuned in to your messages by being up front about your email intentions and then by asking them to forward messages to their friends or share it via facebook, twitter, etc. If you provide compelling information, you’ll be able to organically build your subscriber list as newsletters and articles get passed along. eConnect Email offers a social sharing option that allows readers to pass messages along, while also allowing you to track user activity.

  • Craft a Compelling Subject Line

Before a subscriber ever clicks through your email, he’ll make a decision about whether your message is worth his/ her time based on your subject line. Avoid clichés and over-the-top claims that readers will ignore. Instead, focus on building well-crafted, concise subject lines that entice the reader to find out more.  For additional tips on how to write a killer email subject line visit the link provided.

  • Balance Education and Promotion

One newsletter I received included a statement at the very top that instructed the reader to ignore the ads, explaining they were just there to pay the bills. You know what? I did ignore them. I never bought anything from the company and when I changed email addresses, I didn’t bother to re-subscribe. The company undermined their goal of selling a product by apologizing for the ads in the hopes that subscribers would continue to read. The lesson? Don’t overwhelm readers with ads, but don’t let them off the hook by foregoing a call to action altogether. eConnect Email can help you craft dynamic content for your emails in order to achieve results for your email marketing campaign.

Keep it Interesting

With so much competition in the inbox these days it’s even that much more important to compose great content with catchy subject lines and impressive graphics.  This process is made easier with professional email marketing companies like eConnect Email.  Just remember to have fun and deliver campaigns that you would like to receive because most likely your subscribers will have similar tastes and interests as you.  As always, if you have questions along the way we are here to help!

About James Trumbly:
Director of Business Development for eConnect Email, an email marketing software company. James enjoys spending time at the beach and traveling in his free time. Follow him on twitter @eConnectEmail