First impressions make up a huge percentage of the overall impact you will have on any given reader of your marketing emails. Experts estimate that in a face-to-face first contact, you have seven seconds to make your first impression and that 93% of that impression will be based on non-verbal factors. In the email world, [...]

Mobile Previews have arrived, along with a long-awaited adjustment in the unsubscribe process. Now see your email rendering in five popular devices in addition to 29 email clients An exciting addition to eConnect Email launched over the weekend: Mobile Previews! This is an addition to our already awesome Inbox Previews, an add-on service inside eConnect [...]

Purchasing an email list can sound like an easy solution to the problem of how to begin a new email marketing campaign or how to breathe new life into a campaign that’s not performing well. But the truth is that email lists are more likely to undermine your marketing efforts and your company’s customer relations [...]