First impressions make up a huge percentage of the overall impact you will have on any given reader of your marketing emails. Experts estimate that in a face-to-face first contact, you have seven seconds to make your first impression and that 93% of that impression will be based on non-verbal factors. In the email world, this translates into how your presentation makes the reader feel as a he looks at your email, even if he doesn’t read a word. If you want to develop an email marketing campaign that compels readers to find out more, you’ve got to pay attention to details of presentation and appearance.

Let The Preview Pane Work for You

Many email programs provide readers with a preview pane that shows them a snippet of the email before they open it. The good news is that this gives you a chance to reach people that might not actually click on your message if you know how to use that snippet of space effectively. The preview pane is the most important piece of real estate within your campaign so design accordingly.  eConnect Email provides templates to help you design an effective email as well as inbox previews so you can see how your message will look in a variety of different email programs.

Keep Important Information as Text, Not Graphics

Another quirk of many email applications is that they often block images by default. To make sure the largest percentage of readers see your message, put your most important information in text format rather than incorporating it into a graphic image. Then use eConnect Email’s image manager to upload images that support the information you’ve already communicated through text.

Make Your Messages Mobile Friendly

As more and more people check email on their mobile devices rather than from their computers, the need for mobile friendly formatting has become essential. If subscribers can’t clearly read your email, they’ll likely delete it before you have a chance to make that vital first impression. Start by using succinct subject lines with the most important information first and make sure your sending name is recognizable. Incorporate alt tags for your images so viewers can still see text even if images are blocked. You can also include a link to a mobile version of your email.

Choose Your Colors Wisely

Choose colors that work together and that promote the emotions you want to convey. In addition, use dark text on a light background to make your messages more readable. Take advantage of eConnect’s custom design services to help you choose colors and a format that will best convey your intended message.

Let Us Help You

While eConnect Email provides you with a great selection of email templates to choose from, you may want to think about a custom template that will incorporate your brand more professionally and seamlessly.  We can help you design a custom template for your monthly newsletters or design a campaign for a specific event or promotion.  For more information on our custom email template design services click on the link provided or call us at (866) 596-9997.

About johnny:
Creative Director and all around cool guy. In his free time you will find him jamming in the local music scene around Austin, TX with his band, With An Orange. You can also follow him on twitter @eConnectEmail