In the aftermath of Black Friday and with Christmas just a couple days away, most businesses are operating on full-throttle holiday adrenaline. Promotional emails and advertising messages flood customer inboxes, but if businesses could step inside the mind of the reader as they’re faced with all these emails, what would they find?
During the week of Black Friday (and also, incidentally, Thanksgiving) I received nearly 70 promotional messages from dozens of retailers between my two email accounts. One of those retailers sent me six messages during that week—seven, if you count the email I received on the Sunday after Thanksgiving. Of those 70 emails, only two acknowledged the holiday that supposedly enjoyed the limelight that week. Call me sentimental, but I enjoyed being wished a Happy Thanksgiving, even by a company with whom I rarely shop.
What’s the point? It’s that customers like to be appreciated and treated as people. Not every email you send has to say thanks, and there is definitely a time for promotional emails that advertise special sales events. But there’s also a time and place for letting your customers know you appreciate them—and not just after they’ve made a purchase. Here are some tips for crafting a thank you message that will keep you on your customers’ nice list this holiday season.
Include the customer’s name and other relevant info such as the last product they purchased. Use eConnect Email’s custom fields/ mail merge features to further personalize email for every customer you contact.
- Invite Feedback
Ask your customers how their purchases worked for them and whether they have any comments about the service they received. Make it easy for them to reply and communicate your desire to hear from them.
- Be Timely
If you’re thanking a customer for his or her purchase, make sure they receive your email within 24-48 hours of the transaction. You can use eConnect Email’s personalized autoresponder/ email trigger capabilities to make sure emails arrive in a timely fashion.
- Include freebies or special discounts
If you really want people to know you appreciate them, give them a little something extra. An additional 10% discount or a free gift with purchase can go a long way toward cementing your relationship with your customers.
Whether you’re responding to a purchase or just checking in with a subscriber you haven’t heard from in a while, a thank you email can boost your company image significantly in the eyes of your customers. Use the personalization and list management tools available from eConnect Email to design a thank you note that will fill your readers with holiday cheer.
Sales and Marketing guru for eConnect Email, an email marketing software company. When not working she enjoys spending time with her son Jack, cooking and working out. You can follow her on twitter @eConnectEmail