Your email campaign’s delivery rate refers to the number of emails sent that reach their destination.  For most email service providers (ESP’s), this rate hovers between 80% and 90%.  eConnect Email’s delivery rate averages 95%-98%, well above the norm, kudos to our delivery team!  Don’t be deceived by that statistic though.  Just because we successfully deliver your email campaigns doesn’t necessary mean viewers actually see them.  If you’re not careful, your company’s emails could be misdirected to the spam/ junk folder, out of sight of your subscriber.  Here are a few tips to help ensure your email successfully reaches the inbox:

  • Use Double Opt-ins

Double opt-ins require a subscriber to click a link you send them through email after they have registered on your site in order to begin receiving messages from you. This way, you know that the correct email address was entered and that the person legitimately wants to receive emails from you. You can use eConnect Email’s list management tools to ensure that only the people who want to receive your messages make it onto your list.

  • Be Smart About Subject Lines

Spam filters watch for certain characteristics in subject lines. While it’s impossible to know exactly what the filters are looking for, you can bet that subjects in all caps or those with lots of exclamation points are more likely to be flagged as spam than a clear, concise subject line. Strive to communicate your message in as few words as possible and without using gimmicks to grab the reader’s attention.

  • Avoid Spammer Behavior

Purchasing an email list is one of the top ways to get your sender address blocked by spam filters. These lists often consist of outdated addresses that will earn a high bounce rate, making a filter more likely to blacklist your sending IP’s (just know using purchased lists is never a good idea, trust us on this one).

  • Avoid Spammer Content

Using spammy phrases such as “free,” “sale,” or “buy now” sends up red flags for the spam filter. You should also avoid using a single image as the body of your email with no headers, text versions, or alt tags.  A good rule of thumb for email newsletters is to incorporate one or two well-placed images alongside informative text within the body of each email you send. eConnect Email can help you custom design a template for your emails that will make sure as many of your subscribers as possible get to view your message.

By putting some thought into your email creation and taking advantage of the expert assistance available from eConnect Email, you can ensure a successful email campaign with not only high delivery rates, but also a higher percentage of messages that make it to the email inbox!

About johnny:
Creative Director and all around cool guy. In his free time you will find him jamming in the local music scene around Austin, TX with his band, With An Orange. You can also follow him on twitter @eConnectEmail