eConnect Email Blog

Statistics show that approximately 10% of email recipients will check their email on a mobile device. Not too big a splash, right? Should you be worried about the experience those 10% have if it means completely rethinking your approach to email design? Before you write off this segment of viewers, let’s take a closer look […]

Including video in an email can add life to the overall campaign.  It can also cause your messaging to fall short if the video isn’t done correctly. In order to use video effectively, you need to know when to use it, how to include it in your emails, and how to communicate effectively with your […]

Spring is such a great time of year for many industries to promote new products and/or services and put the winter stuff on sale. What better way to get your message out there than with a fancy little email? Well, we know there’s nothing more cost effective anyway… For This Month’s Email Marketing Tips & […]