eConnect Email Blog

Facebook has been hyped to the point where some marketers have pronounced email to be dead. Of course, it should be intuitive that as long as people still have email addresses, email can’t be dead. Email marketing reaches people where Facebook can’t. Just like Facebook reaches people where email can’t. That’s why the two must […]

Not too long ago, I saw a fishbowl at the checkout of my favorite store. The sign above it urged me to drop my name and email address in the bowl for a chance to win a shopping spree. Being a normal, red-blooded shopper, I instantly complied, caught up in the fervor of a chance […]

Contests remain one of the best ways to grab your customers’ attention and to encourage them to sign up for your email newsletter. But it’s also true that a poorly run contest can leave a sour taste in the customer’s mouth, resulting in lost opportunities. So how do you create an email contest that will […]

With the advent of social media, online marketing arenas have been altered permanently and drastically. People love the instant gratification social media offers as well as the increased possibilities for conversation and relationship. For businesses, that means capitalizing on those aspects of social media that help increase trust and brand recognition among your target audience. […]