eConnect Email Blog

Do you use e-mail marketing at work or in your own business?  If you do, here’s the good news: Outlook 2010 Beta is now ready for use in your Inbox Preview reports within eConnect Email.  While some email marketers weren’t happy with the fact that outlook 2010 is using the Microsoft Word 2010 rendering engine […]

Is your email marketing campaign struggling to get off the ground? Maybe you’ve spent a lot of time crafting beautiful emails with enticing copy and images, but more often than not, your subscribers are hitting delete without even opening the message. Let’s take a look at four ways to increase your open rates and maximize […]

Your click-through rates depend heavily on how well your copywriting engages subscribers. If they find your content boring or otherwise not worth their time, they may even decide to stop opening your emails or unsubscribe from your list. The good news is that you can polish your copywriting by making sure each email demonstrates these […]