Statistics show that roughly 7 out of 10 online shopping carts are abandoned before a purchase is made. Crazy. 7 out of 10.

It takes too much time and effort to get someone to your site, get them to shop, put items in their cart to only walk away with nothing 70% of the time.

Obviously, physical stores rarely have this problem.  Of course you can walk in and walk out with nothing if you don’t find what you are looking for at the price you are willing to pay.  However, if you grab a shopping cart and start filling it with things you need or want, you are not going to just leave the store without paying for and taking those things home, it just doesn’t happen.

Now there are a lot of people who can go beyond these simple statistics and give you reasons why ecommerce shoppers do this, we just want you to know that through email marketing there is a way to increase your abandoned cart sales.

Fickle Shoppers

Of course, there are many things you can do to convert more visitors into paying customers such as the design, price pointing, special offers, etc. But with all that said, clients are fickle and may change their mind and walk away.

So by all means, do everything in your power to provide an optimal shopping and check out experience. But regardless of why they didn’t complete the transaction – you’ve got a secret weapon that doesn’t care and it’s called email marketing.

The eConnect Email solution to making your cash register go cha-ching!

eConnect Email has a solution to this cart abandonment saga.  Our email system triggers real-time, automated email follow-ups to your potential buyers, helping to convert abandoned shopping carts into money in the bank. By delivering timely follow-up messages, cart abandonment emails can remind, gently push and motivate lost sales to come back to you. Here’s a few simple examples of how customers use cart abandonment:

  • Remind customers of the products they left in their cart
  • Cross-sell/up-sell complimentary products
  • Offer discounts or incentives to complete the sale
  • Run surveys to ask why they didn’t complete the purchase
  • Trigger special messages after purchase that entice new sales

Recovering lost sales with the help of email marketing will be worth the time and effort.  I would highly encourage you to use the technology at your fingertips and statistically speaking you can recover 50% of those lost sales.  Do the math yourself and ask why you’re leaving money on the table.

To learn more about email marketing automation, and specifically cart abandonment services, connect with us. We’d love to hear about your business and e-commerce goals and how we might help.

About James Trumbly:
Director of Business Development for eConnect Email, an email marketing software company. James enjoys spending time at the beach and traveling in his free time. Follow him on twitter @eConnectEmail