eConnect Email Blog

If you’re still viewing mobile optimization as the latest in email marketing design, you may be falling behind the times. Studies show that tablet users now account for a growing percentage of online shoppers, with tablet ownership almost doubling over the 2011 Christmas holidays. And not only are more people using tablets, but those same […]

Recently we talked about why co-registration is a bad idea when it comes to building your subscriber list. Along with purchased and rented lists, co-registration falls into the category of questionable or downright unethical list building tactics. This month, let’s take a look at some creative and legitimate ways you can beef up your subscriber […]

Despite the proven benefits of welcome emails in building your brand and connecting with your subscribers, plenty of businesses still don’t take advantage of them. If you’re among those who have yet to implement a welcome email as your first point of contact with a new subscriber, take a look at these reasons you should […]

Make sure to check out the new image editor which was released today. The image editor Picnik (which has been integrated into the app since the release of version 3) was purchased by Google and is no longer being supported as of April 19th so we made the switch to Aviary. The two (Aviary and […]

How do you define a great email campaign? Effective copy, concise subject line, clear call-to-action, sure. But putting hours of effort into an email campaign means nothing if you don’t see results. A successful campaign boils down to your brand understanding how to meet (and exceed) the expectations of your audience. I, like most of […]