eConnect Email Blog

Remember the old movie “His Girl Friday”? Cary Grant and Rosalind Russell deliver a stellar depiction of life in the newsroom: hectic, loud, frantic, and intensely competitive. Now, imagine dropping a press release on the desk of brash newspaper editor Walter Burns and standing back smugly waiting for him to drop everything as he gobbles […]

The success of your email marketing campaign depends on putting the right information in front of your subscribers using the right format in order to solicit engagement. And while mainstream testing plays an essential role in determining what form that information should take, there’s another option you should consider, one that could take your marketing […]

Six months ago, if you had mentioned Dollar Shave Club to a room of people, you would have gotten all blank stares (even though the company has been around since June of last year). Today, there are over 4.5 million people who would nod their heads and smile. 4.5 million YouTube views. In just a […]

Properly branding your company is one of the smartest decisions you can make. Keeping all of your marketing consistent will not only help simplify things but it will also ensure that your clients recognize YOU. While we provide a large selection of general templates with every eConnect Email account, it’s impossible for them to truly […]

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Today’s consumers have moved beyond being impressed with social media marketing efforts. Nowadays, it’s not impressive; it’s expected. But that’s old news for most marketers. If you don’t have a solid social media strategy in place, you’re a step behind. For those of you that do, the next step is integrating the various aspects of […]