eConnect Email Blog

Introducing the new and improved eConnect Email, your go-to email marketing platform. Featuring enhanced usability, customization and security- the new eConnect Email will make building your email campaigns a breeze! To begin, we restructured eConnect Email from the ground up with several new and exciting features. We now have a template builder where you can […]

How long do you have to snag your reader’s attention before you lose them? Say it with me: ten seconds or less. We’ve had this drilled into our heads, and great designers know what keeps people reading and what doesn’t. But what hasn’t been learned nearly so well is that your customer’s online attention is […]

In nature, “nurturing” always implies a particular relationship between the nurturer and the nuturee: the party with more knowledge/experience/information/power shares those qualities with the party possessing less, with the goal of bringing about positive change. Appropriately, “lead nurturing” in the email marketing world refers to the educational relationship you create with subscribers, with the goal of […]