So far this year we’ve rolled out a couple of big changes to help you organically build your email lists. Following the introduction of our subscribe form app for the iPad, the subscribe button and the subscribe page, we’ve turned our attention back to the original website subscription form builder.

After we spruced up the “Grow your audience” pages in “Lists & Subscribers,” it became quite evident that the trusty option to generate your own subscription form code within “Copy/paste a form to your site” was well due for an update. While the old website subscription form builder did the job, it was well, looking a bit tired and not at all consistent with the rest of the eConnect Email platform.

After a large amount of work, we’re happy to announce that we’ve overhauled the “Add a subscribe form to our site” section of your account, to make it easier to create a form, get the code and preview the results. It’s also a lot more intuitive and user-friendly.

Flexible forms with and real-time previews

While many of our clients have no trouble customizing our website subscription form code to their heart’s delight, we’ve gone the next step with our form builder. For one, it’s now easy to re-order the display of form fields – for example, if you want the “Email address” field to display before “Name”, you can now drag-and-drop it into place. As you make changes to the forms, the preview alongside it will update automatically.

An improved workflow

Once you’ve tailored your website subscription form to taste, you can simply copy the code, or move on to other popular tasks, like customizing your subscribe confirmation page, confirmation email or setting up an auto-responder. All it takes is a few minutes to build a form, and then customize what your subscribers see, before and after signing up for your lists.

While these changes are all fairly subtle, we hope that they make the process of creating subscription forms for your website a touch easier. Of course, if there’s anything we can improve to make it even easier to build your website subscription forms, please sound off by posting a comment below.

About James Trumbly:
Director of Business Development for eConnect Email, an email marketing software company. James enjoys spending time at the beach and traveling in his free time. Follow him on twitter @eConnectEmail