We know how important segmentation is in allowing you to target your subscribers with the most relevant content. So in the last few months we’ve been doing a lot of work on our segments feature, including releasing our new segments builder and extending the way rules could be created.
We’re now excited to unveil one of our most popular feature-requests – segments in autoresponders. You can now use what you know about your subscribers to send them more relevant autoresponder emails and combine the power of the most relevant message with sending it at the best time.
Here are a few ways you might want to use segments in autoresponders:
Personalized welcome emails
Say you run an online clothing store and capture whether someone is male or female when they sign up. Now you can use that information to send gendered versions of your welcome email and make your communications highly targeted from the very beginning.
Targeted birthday emails
If you’re sending birthday emails to customers using the anniversary of a date autoresponder option, you could apply segments to make the campaign even more relevant. For example, you could identify VIP customers based on how much they’ve spent with you over the past year, and then target the VIP customer segment with an extra special birthday gift.
Subscription renewal series
Or finally, say you sell annual virus protection software subscriptions. Using the exact match of a date autoresponder option you could set up a series that sends a renewal notification out 30 days before the subscription expiration date. You can then use information on whether someone has paid or not paid, to target those who have not renewed at the 15 day mark and then again at the 7 day mark. Each email in the series would only be sent to those who fell into the segment ‘have not paid’, which would automatically refresh each time updated payment information was uploaded.
We know a lot of you were have been looking to see this feature so we’re really excited to share it with you. We look forward to seeing how you use it to improve how you communicate with subscribers and ultimately drive better results from your email marketing.
Director of Business Development for eConnect Email, an email marketing software company. James enjoys spending time at the beach and traveling in his free time. Follow him on twitter @eConnectEmail