Over the holiday season, I used my mobile phone more often than usual for a variety of tasks: checking email and Facebook, shopping online, browsing the internet. Being stuck in a car for 10 hours and away from your office for over a week necessitates some creativity when it comes to staying connected. Because I [...]

On occasion, we review HTML email code for a few clients. This review isn’t an audit. It’s an answer to a client’s plea for help. Sometimes a client will approach us for help because they can’t figure out how to fix an image that refuses to sit in the right place or how to correct [...]

As 2011 draws to a close, email marketers should already be planning their strategies for the 2012. While 2011 saw the establishment of new technologies as mainstream, 2012 will enable us to deepen our engagement with these technologies, thereby catering more effectively to an ever more mobile and connected audience. Without further ado, let’s dive [...]

Do you use e-mail marketing at work or in your own business?  If you do, here’s the good news: Outlook 2010 Beta is now ready for use in your Inbox Preview reports within eConnect Email.  While some email marketers weren’t happy with the fact that outlook 2010 is using the Microsoft Word 2010 rendering engine [...]

When was the last time you created an email and sent it out to your entire subscriber list? Last week? Lifecycle marketing offers a more personal approach to creating emails by targeting them toward customers at various stages in their relationship with your company. By segmenting your audience based on their current interest level, you [...]