eConnect Email Blog

These days there’s a growing list of essential content you should include in every email you send. You know the drill. Unsubscribe mechanism, postal address, link to web version, the list goes on. The permission reminder message Of all the essential content though, there’s one I consistently see missing in many of the thousands of […]

As we recently mentioned, our team has been hard at work adding more design flexibility to our email builder Canvas. We know how important this level of control is to so many of you, so we’re really excited to share that it’s now live. You now have total control over the emails you create in Canvas. […]

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In a post on the eConnect Email Blog at the beginning of October, James Trumbly, Director of Business Development at eConnect Email explained how to use an email marketing system to nurture leads. Trumbly discussed how the best lead nurturing approaches to email marketing consists of delivering high quality content to a narrowly targeted audience […]

How long do you have to snag your reader’s attention before you lose them? Say it with me: ten seconds or less. We’ve had this drilled into our heads, and great designers know what keeps people reading and what doesn’t. But what hasn’t been learned nearly so well is that your customer’s online attention is […]

Hyde Park Baptist Church, located deep in the heart of Austin, Texas, reached out to us with the need to create a stronger, more appealing way to communicate to its members.  With that in mind, we were able to assist HPBC by creating email templates that would allow them to send out customized weekly messages […]