One interesting facet of email marketing is holding contests—this isn’t exactly a novel idea anymore, but it can add interest and involve your customers.  But if you decide to run a contest, beware of how you post the winners!  Some sites have opted for using a mix of email marketing and other media such as [...]

Do you use e-mail marketing at work or in your own business?  If you do, here’s the good news: Outlook 2010 Beta is now ready for use in your Inbox Preview reports within eConnect Email.  While some email marketers weren’t happy with the fact that outlook 2010 is using the Microsoft Word 2010 rendering engine [...]

This month we will focus on some simple rules to follow for email marketing compliance, delivery, and the respect of your readers.  Also, make your emails pop with our Spring Fever Sale…details at the bottom of this email (ends April 1st)! http://econnectemail.com/images/Newsletters/March/index.html

While doing an email testing for one of clients, we realize that Google’s Gmail no longer supports paragraph as it meant to be. If you were to use paragraph tag (<p></p>), as you should, Gmail seems to ignore them. Looking at the sample email above, you can see that Gmail is ignoring the paragraph spacing. We hope [...]

One of the most common reasons our customers get in touch with our support team has got to do with problems in using images in their campaigns. In this blog, I highlight some of the common pitfalls (and questions) about using images and show how you can avoid them. What is a good file name [...]