eConnect Email Blog

The success of your email marketing campaign depends on putting the right information in front of your subscribers using the right format in order to solicit engagement. And while mainstream testing plays an essential role in determining what form that information should take, there’s another option you should consider, one that could take your marketing […]

Properly branding your company is one of the smartest decisions you can make. Keeping all of your marketing consistent will not only help simplify things but it will also ensure that your clients recognize YOU. While we provide a large selection of general templates with every eConnect Email account, it’s impossible for them to truly […]

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If you’re still viewing mobile optimization as the latest in email marketing design, you may be falling behind the times. Studies show that tablet users now account for a growing percentage of online shoppers, with tablet ownership almost doubling over the 2011 Christmas holidays. And not only are more people using tablets, but those same […]

How do you define a great email campaign? Effective copy, concise subject line, clear call-to-action, sure. But putting hours of effort into an email campaign means nothing if you don’t see results. A successful campaign boils down to your brand understanding how to meet (and exceed) the expectations of your audience. I, like most of […]

Over the holiday season, I used my mobile phone more often than usual for a variety of tasks: checking email and Facebook, shopping online, browsing the internet. Being stuck in a car for 10 hours and away from your office for over a week necessitates some creativity when it comes to staying connected. Because I […]