A couple weeks ago I received an email from my favorite aquarium store. Being a fish geek, I’m always interested in fish store sales. But this particular email caught my attention with an explosive subject line that read “Fourth of July Blowout Sale!” Sadly, the subject line was all that was explosive about it. Upon [...]

Including video in an email can add life to the overall campaign.  It can also cause your messaging to fall short if the video isn’t done correctly. In order to use video effectively, you need to know when to use it, how to include it in your emails, and how to communicate effectively with your [...]

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First impressions make up a huge percentage of the overall impact you will have on any given reader of your marketing emails. Experts estimate that in a face-to-face first contact, you have seven seconds to make your first impression and that 93% of that impression will be based on non-verbal factors. In the email world, [...]

Has Outlook Improved with the Release of 2010? Did the release of Outlook 2010 signify a step forward in the email marketing world? Probably not. In general, most email marketers have been frustrated with Microsoft since the release of Outlook 2007 when they began using Microsoft Word rather than Internet Explorer as their email-rendering engine. [...]