If you were given the opportunity to try two things at the same time to see which one would give you the most benefits for the least work, would you take the opportunity? Of course you’d do it! Think about this. What if whenever you walked up to a girl, you could try a couple [...]

Our development team is always working to update and make our email application the most robust in the industry, it amazes me what they are capable of.  We are always introducing new features or helping our clients improve their inbox results, it’s pretty amazing.  So, I figured I’d take a few minutes to outline some [...]

Breaking news: Twitter is going out of business. Just kidding. In case you’ve had your head buried in paperwork, social media is only getting more popular.   In an effort to foster the growing relationship between email marketing and the world of status updates, eConnect Email has integrated Social Sharing into our application and now it [...]

Loren McDonald at Email Insider has an interesting post up that talks about “render rate.” In a nutshell, EEC is looking at getting support to make the “render rate” an industry standard. The “render rate” is a new industry-wide metric created to measure the initial level of email engagement more accurately and consistently than the [...]

Recently, we posted an article revealing eConnect Email’s newest innovation: Advanced Triggers. Allowing eConnect to communicate with external SOAP APIs, these triggers inaugurated our company’s Salesforce integration. The original Triggers were far from convenient to use, however. Setting up the program was complicated, and if users had previously never worked with SOAP APIs the frustrations [...]