In an effort to better serve our clients and solidify our place in the market, our creative team has been hard at work redeveloping our brand and website from the ground up. Our main goal was to simplify the user experience to make it easier for you to find what you’re looking for. This being [...]

We are happy to announce that we’ve rolled out a series of instructional video tutorials to help familiarize you with some of the basic functions offered within eConnect Email.  So if you’re a visual learner sit back, turn up your speakers and grab a cup of joe while we walk you through some of the basic functionality [...]

Is your email marketing program in need of a redesign? If you haven’t evaluated your marketing practices since last year, then it’s time to ask some pertinent questions about your marketing objectives and strategy. Consider these best practices and start your new year off on the right foot. 1.     Craft Your Welcome Letter as a [...]

The year 2010 brought huge changes in the way consumers interact with companies online. As social media opened the door for increased interaction between businesses and their customers, marketing efforts were often left scrambling to keep up with the changing demands of the new marketing landscape. As we head into 2011, the lessons we learned [...]

First impressions make up a huge percentage of the overall impact you will have on any given reader of your marketing emails. Experts estimate that in a face-to-face first contact, you have seven seconds to make your first impression and that 93% of that impression will be based on non-verbal factors. In the email world, [...]