To all of our current, past and future client we’d like to extend a warm thank you for your support! We hope you like what we’ve done. If you have any questions, suggestions, or feedback we would love to hear from you.

Free 30-Day Trial
No Credit Card Required. No Contracts. eConnect Email is totally free for 30 days, so give it a spin. Activate your free account today and see why it’s is simply, email done better.

Affordable Pricing Plans
Starting at just $19.95, eConnect Email offers affordable pricing plans to fit all different types of businesses. No contracts. Upgrade or downgrade your plan when needed.

Expansive Help Center
The new eConnect Email website features an expansive help center, complete with video tutorials to guide your throught the application.

Interactive Features Overview
Explore all that eConnect Email has to offer through our new interactive features section.

Getting Started Video Tutorials

• Creating a contact/ mailing list overview
• Importing contacts into your account
• Building an email campaign overview
• Image Manager overview
• Sending email campaign overview
• Manually adding contacts

Over the coming months we will be adding to our video library as we walk you through some of the more advanced email marketing features offered by eConnect Email (ex. email auto responders, email triggers, customer segmentation and more).  Is there a specific feature you’d like us to cover?  If so, please respond to this post and let us know!   As always we welcome your feedback.

1.     Craft Your Welcome Letter as a Marketing Email

Don’t settle for a run-of-the-mill boring welcome letter. Instead, use it as an opportunity to start building a solid relationship with your subscribers.  Invite your subscribers to connect with you via social media and include links to additional content about your products/ services. Need help?  We’d be happy to give you some pointers or help you craft and design an effective welcome email.

2.     Use Emails to Follow Up on Cart Abandonment

Cart abandonment rates are astonishingly high, but you can draw some of that lost business back by using emails to follow-up with customers who bailed out before buying. Remind them of their selections and use the email to cross-sell or up-sell. You can also give them the opportunity to leave feedback or offer an incentive for them to come back and complete the purchase.

3.     Use Split Tests to Achieve Higher Open and Click Rates

If you don’t test various options, then you’re essentially guessing what will entice readers.  Split Testing allows you to choose the most effective subject line, call to action, images, and copy for every email campaign.

4.     Give your Subscribers Options

Give your readers the chance to unsubscribe, modify details, or change email preferences without jumping through hoops. Making this process easy leaves a sweet taste in their mouth even if they choose not to remain on your mailing list.  With eConnect Email’s list management options, you can stay on top of subscriber information and make sure your emails reach their intended destinations.

5.     Integrate Social Media with Your Email Campaign

With the rise of social media you’ll want to make sure you adapt your email campaign to the new landscape. You can increase your overall reach by giving your subscribers the opportunity to share your campaign on the various social networking websites (Facebook, Twitter, LinkedIn, etc.).

As you rethink your email marketing initiative, take advantage of the tools and solutions available with eConnect Email in order to further engage and interact with your subscribers.  If you have any questions or there is ever anything we can do to help you out let us know!

• Customer expectations constantly change.

Because customers can now interact in real time with businesses, they expect faster responses to their concerns and requests. For your email marketing campaigns, this means staying on top of customer interests and providing real-time value. eConnect Email can help you achieve these goals through email automation by the implementation of email triggers and auto-responders.

• Social media is here to stay.

While no one knows what the next big “thing” in social media will be, we do know that social media as a technology is not going anywhere anytime soon. While that idea can be intimidating to some businesses, social media actually provides excellent opportunities to grow both your email marketing list and also engage your social media followers online.  This being said, we have embraced social media and have actually integrated with Facebook, Twitter, LinkedIn and Google Buzz.  Click here for information about the integration of social media with eConnect Email.

• Customers expect stellar service.

While customer service has always been a top priority for successful businesses, customers now expect even greater attention to be paid to their needs due to increased interaction online. This means staying on top of subscriber’s preferences and making sure each email arrives at its intended destination.   eConnect Email ensures that your mailing lists stay up to date by using list cleansing, suppression lists, list segmentation as well as giving your subscribers the ability to manage their mailing list subscriptions through the online preference center.

• What works for someone else may not work for you.

It’s easy to put together a list of best practices and slap them up on a website for others to emulate, but building a truly successful email marketing program takes a little more planning and insight. The truth is that what works for one company may not work for another, so it’s vital that you incorporate testing into your email marketing strategy. That’s why I would recommend that you A/B Split Test each and every email campaign.  Split Testing will help ensure that you deliver only the most effective messages to your audience.

With 2010 in the past, businesses will need to take the lessons learned over the past twelve months and build on them to create a strategy that will effectively meet the challenges of 2011. eConnect Email stands ready to help you accomplish this goal with a vast array of tools and features that will help keep your email marketing strategy on the cutting edge.  If you have any questions about the capabilities of our application we’d love to hear from you!

Let The Preview Pane Work for You

Many email programs provide readers with a preview pane that shows them a snippet of the email before they open it. The good news is that this gives you a chance to reach people that might not actually click on your message if you know how to use that snippet of space effectively. The preview pane is the most important piece of real estate within your campaign so design accordingly.  eConnect Email provides templates to help you design an effective email as well as inbox previews so you can see how your message will look in a variety of different email programs.

Keep Important Information as Text, Not Graphics

Another quirk of many email applications is that they often block images by default. To make sure the largest percentage of readers see your message, put your most important information in text format rather than incorporating it into a graphic image. Then use eConnect Email’s image manager to upload images that support the information you’ve already communicated through text.

Make Your Messages Mobile Friendly

As more and more people check email on their mobile devices rather than from their computers, the need for mobile friendly formatting has become essential. If subscribers can’t clearly read your email, they’ll likely delete it before you have a chance to make that vital first impression. Start by using succinct subject lines with the most important information first and make sure your sending name is recognizable. Incorporate alt tags for your images so viewers can still see text even if images are blocked. You can also include a link to a mobile version of your email.

Choose Your Colors Wisely

Choose colors that work together and that promote the emotions you want to convey. In addition, use dark text on a light background to make your messages more readable. Take advantage of eConnect’s custom design services to help you choose colors and a format that will best convey your intended message.

Let Us Help You

While eConnect Email provides you with a great selection of email templates to choose from, you may want to think about a custom template that will incorporate your brand more professionally and seamlessly.  We can help you design a custom template for your monthly newsletters or design a campaign for a specific event or promotion.  For more information on our custom email template design services click on the link provided or call us at (866) 596-9997.

Now see your email rendering in five popular devices in addition to 29 email clients

An exciting addition to eConnect Email launched over the weekend: Mobile Previews! This is an addition to our already awesome Inbox Previews, an add-on service inside eConnect Email’s core email marketing application.

As you send off your email to see how it renders across 29 different email clients, you also will see that same email rendering in five different devices: the iPhone 3GS, Blackberry Curve, Symbian S60, Windows Mobile 6.5 and the iPad.

Highlights

• See email renders in five different mobile devices
• Inbox Previews now features 29 different email clients

Try for yourself by running an Inbox Preview on your next email campaign! Not currently using Inbox/ Mobile Previews? Contact our sales team for more information, (866) 596-9997.

Unsubscribe by mistake? With a single click, re-subscribe!

With the single-click unsubscribe in eConnect Email, we understand that sometimes you or your clients accidentally unsubscribe and it’s somewhat of a process to re-subscribe them. No more!

Now anyone that unsubcribes will have the option to immediately re-subscribe with a single click. They won’t have to leave the page or go through any lengthy hassle. One click and they’re back on the list…just like that.

If you have any questions let us know!

The redesigned user interface is in the final stages of beta testing and is slated to roll out on October 22nd! Below is a list of a few of the enhancements.

Features

• New sidebar with collapsible navigation
• Re-organized navigation for better user experience
• Revamped reporting
• New hover menu actions
• Updated look-and-feel across all application elements

Our goal of the interface redesign was to take what we had already built and just make it better.  You will notice that the feel is similar… Now just much more user friendly and intuitive!  Things will be more dynamic and the overall user experience should be more innate and enjoyable.

Going into the user interface redesign we knew that it could potentially get some of our customers stirred up (after all, we are creatures of habit).  While any interface rework is going to cause some change, we feel that in the end it will lead to an overall better user experience.

Sneak Peek:

Example of the new collapsible navigation

Example of the new hover menu

Example of the new reports interface

We will be hosting a webinar Tuesday, Oct 26th @ 1:00pm (PST) to show off the new interface. Please follow the link below to register and attend.

That being said, we are excited to launch our new affiliate program and start rewarding those that refer business our way.  We wanted to make this whole referral business easy.  Our affiliates (you) simply display one of our pre-designed banner ads on their (your) website and our affiliate software tracks the activated accounts and automatically sends you a check in the mail for every new client, every month that they are active.

Now that’s easy!!

The best part of this affiliate program is their is very little work involved.  15% of every eConnect Email account + $3 for every lead-in (free account) plan activated will be mailed to you each month just by displaying one of our ads on your website.  That sounds like a win-win to me!

We provide you with all the tools of our email marketing platform, the ability to brand our software as your own and establish your own pricing while providing your customers with one of the most sophisticated applications available.

Private Label Features Include:

• Complete Interface rebranding (control of CSS markup and HTML content for maximum control)
• Private Label Sub-domain or custom URL
• Unlimited accounts, sub-accounts  with granular permissions
• All current version features & upgrades
• Discounted volume pricing (wholesale rates) – starts as low as $250/mo.
• Fully automated billing manager
• Deliverability Monitoring
  • ISP Delivery Monitoring
  • Black List Monitoring & Resolution
  • Spam Complaint Monitoring & Resolution
• Email Authentication setup
• Dedicated Account Manager with priority support
• Unlimited render & spam testing available

For more information or to schedule a demo of our Private Label Email Marketing Solution, click here!

Split testing sounds like a complicated procedure, but it is really quite simple to understand. The first step is taking a look at the information you are seeking to convey to your subscribers. You take that information and create two similar emails that are almost (but not quite) identical. Perhaps you slightly change the subject heading or alter the phrasing of a campaign slogan. The split comes when you send the two different versions of the email to a small sampling of your mailing list to see which campaign performs the best. Once you know which email receives the most favorable response you send the best performing campaign out to the remaining recipients.

The novelty of split testing is that you can take the results from your tests and evaluate which strategies were the most effective.  Let’s say you varied your two emails by including a graphic in one that you did not include in the other. If the email including the graphic receives the most favorable results then you know that your readers respond to the graphic. You can then go on to include more graphic elements in future emails.

The more you split test, the more effective your email marketing will be. Don’t stop with just one test. Once you receive the results of the first one, immediately begin a new test that builds on the information you gathered. The more you learn about your subscribers’ tastes, the more your marketing will reflect the strategies that cater to them. This will increase traffic and encourage more effective marketing.

Today, split testing is being used in more ways than just email marketing. It is so effective that now people use it in website design and online advertising, as well. The usefulness of being able to test out different strategies before fully launching a campaign is invaluable.  Don’t be left behind, eConnect Email has built split testing into our application so make use of it.

How do you go about split testing within eConnect Email 3.0?

1)    First create the two variations of your email campaign which you would like to test

2)    Now select “Create Split Test” from the “Email Campaigns” tab

3)    Give you Split Test a name

4)    Choose the two versions of the emails campaigns to use for testing

5)    Select how a winner is chosen

6)    Finally, select what kind of test to run

7)    Now sit back, kick your feet up and let technology work for you.

Questions?  Give us a call, we’re here to help!