A couple weeks ago I received an email from my favorite aquarium store. Being a fish geek, I’m always interested in fish store sales. But this particular email caught my attention with an explosive subject line that read “Fourth of July Blowout Sale!” Sadly, the subject line was all that was explosive about it. Upon [...]

In the aftermath of Black Friday and with Christmas just a couple days away, most businesses are operating on full-throttle holiday adrenaline. Promotional emails and advertising messages flood customer inboxes, but if businesses could step inside the mind of the reader as they’re faced with all these emails, what would they find? During the week [...]

Purchasing an email list can sound like an easy solution to the problem of how to begin a new email marketing campaign or how to breathe new life into a campaign that’s not performing well. But the truth is that email lists are more likely to undermine your marketing efforts and your company’s customer relations [...]

There was a time in the recent past when email was king of the mountain in terms of online marketing. Nowadays, email has to compete with Twitter, Facebook, blogs, and RSS feeds to even get noticed, much less to capture attention and direct action in a meaningful way. Even so, the question “Is email dead?” [...]

I recently subscribed to Entertainment Weekly and naturally gave them my email address when I created my profile online. Not long after, I received an email from Entertainment Weekly that said I could register for the Advance Screening Program and see new Hollywood movies before they hit the theaters. Unfortunately, the email was too good [...]