I don’t know if I should pity Bob Richards, but I guess if you play with fire, you might get burnt.  Anyway, Bob Richards purchased a list from a company called EmailAppenders and paid some $14,000… Yes, you see that right: $14,000 for 100,000 supposedly targeted email addresses. The story goes that after being pleased [...]

Loren McDonald posted an article at Deliverability.com, about lessons we can learn from an unsolicited B2B email she received.  (The article is available at http://blog.deliverability.com/2008/07/lessons-from-an.html).  She listed some obvious facts that many marketers or salespersons either forget about, or simply choose to ignore. Her point 4. No Unsubscribe – The email, which was “sent” from [...]

Recently, we were invited by a big organization to hop over and present our email marketing software to them.  Being a small or even tiny company by comparison, we were naturally honored. So Johnny and I got to work and prepared our presentation.  On the big day, things went well and we thought we were [...]