Two months ago, Hotmail announced the addition of new email controls that will give users greater ability to regulate the influx of marketing messages they receive. The new features will address the problem of “graymail,” the messages a user did at one time subscribe to but which now no longer engage his attention.  Newsletters, Groupon-style [...]

Just last week, I walked out of a store and got in my car only to discover a few miles down the road that I was cheerfully humming “Silver Bells.” Christmas music already? You bet, and now is the time to focus your efforts on holiday email campaigns that deliver the goods. Without further ado, [...]

Yahoo!’s new email visualization tool may be email marketing eye candy, but it has also revealed some noteworthy tidbits for email marketers. The map on the front page shows Yahoo! email usage volume by location as well as a continuously updated number of emails delivered every second by the Yahoo! mail network. Click on a [...]

In an effort to better serve our clients and solidify our place in the market, our creative team has been hard at work redeveloping our brand and website from the ground up. Our main goal was to simplify the user experience to make it easier for you to find what you’re looking for. This being [...]

Spring is such a great time of year for many industries to promote new products and/or services and put the winter stuff on sale. What better way to get your message out there than with a fancy little email? Well, we know there’s nothing more cost effective anyway… For This Month’s Email Marketing Tips & [...]