eConnect Email Blog

You’ve outlined a game plan, picked an email-marketing provider and even typed up some traffic-generating content but you failed to pull the trigger on the campaign. Why? Because you read some article about the migration to social communication and how it’s more effective than email? Well let me be the one to tell you that […]

Source: CRMSoftware.TV Is your email marketing campaign not producing the results you’d like? You’re not the only one. Many users of e-mail marketing services are running into several hurdles that these three critical steps are sure to overcome. 1.    Saying Hello After obtaining a customer’s email most marketers don’t send an introductory “Hello” email but rather […]

The success of your email marketing campaign depends on putting the right information in front of your subscribers using the right format in order to solicit engagement. And while mainstream testing plays an essential role in determining what form that information should take, there’s another option you should consider, one that could take your marketing […]