Are you tired of mediocre open rates from your email campaigns? What if you could eliminate the frustration of guessing at subject lines and content that will gain the attention of your subscribers? Imagine getting great results the first time you send out an email. When it comes to email marketing split testing is a [...]

At eConnect Email, we want to help make our customers look smart and save time with their email marketing. We have put together a list of some of our sweet features that will help you with short cuts and tricks to making you a better email marketer…your subscribers will be impressed! To view our August [...]

Until just a few years ago big city newspapers like the NY Times were the premiere news source for people who wanted more news than the fifteen or so 30-second clips they could get on the evening news TV shows.  Times have changed dramatically.  Now those same sources are scrambling to find ways to compete [...]

When it comes to writing the subject line for an email campaign all email marketers struggle from time to time.  It’s a struggle because you know that no matter how relevant, compelling and irresistible the content of your email may be, if it doesn’t get opened, you’re not going to get results. Below we will [...]

One interesting facet of email marketing is holding contests—this isn’t exactly a novel idea anymore, but it can add interest and involve your customers.  But if you decide to run a contest, beware of how you post the winners!  Some sites have opted for using a mix of email marketing and other media such as [...]