One interesting facet of email marketing is holding contests—this isn’t exactly a novel idea anymore, but it can add interest and involve your customers.  But if you decide to run a contest, beware of how you post the winners!  Some sites have opted for using a mix of email marketing and other media such as [...]

If you were given the opportunity to try two things at the same time to see which one would give you the most benefits for the least work, would you take the opportunity? Of course you’d do it! Think about this. What if whenever you walked up to a girl, you could try a couple [...]

We know that your popular but there’s a limit to how often your email subscribers want to see a message from you in their inbox. Have you ever thought about sending a follow-up email just a day after the initial email? Think again. There are two words you should consider deeply when you’re thinking about [...]

Sometimes little things slip through the cracks when sending an email like a typo or sending the email twice.  We kick ourselves for these little mistakes and call ourselves an idiot but in reality you got your message across and people forgive and forget quicker than you think, sometimes they may not even notice. So, [...]

Subscribers need to have the ability to ‘modify their details’ within an email for many reasons. It’s so frustrating when you simply want to update your email address or some other bit of information and there’s no means to do it or you have to jump through too many hoops to get there. Just like [...]