eConnect Email Blog

These days there’s a growing list of essential content you should include in every email you send. You know the drill. Unsubscribe mechanism, postal address, link to web version, the list goes on. The permission reminder message Of all the essential content though, there’s one I consistently see missing in many of the thousands of […]

We know how important segmentation is in allowing you to target your subscribers with the most relevant content. So in the last few months we’ve been doing a lot of work on our segments feature, including releasing our new segments builder and extending the way rules could be created. We’re now excited to unveil one of our […]

Location can be a powerful tool in driving relevance in email marketing. Whether it’s providing local information or personalizing your content to match local conditions, knowing where your subscribers are is the first step. Collecting this information isn’t always easy though, so we’re excited to introduce a new way to create mailing list segments based […]

Often there are good reasons to exclude subscribers from a campaign. For example, you may want to send an email update that’s only relevant to people who haven’t registered for a specific event. Or alternately, you may want to avoid sending your monthly newsletter to people who are already on your weekly mailing list. Well, […]

So far this year we’ve rolled out a couple of big changes to help you organically build your email lists. Following the introduction of our subscribe form app for the iPad, the subscribe button and the subscribe page, we’ve turned our attention back to the original website subscription form builder. After we spruced up the “Grow your audience” […]