Two months ago, Hotmail announced the addition of new email controls that will give users greater ability to regulate the influx of marketing messages they receive. The new features will address the problem of “graymail,” the messages a user did at one time subscribe to but which now no longer engage his attention.  Newsletters, Groupon-style [...]

Over the holiday season, I used my mobile phone more often than usual for a variety of tasks: checking email and Facebook, shopping online, browsing the internet. Being stuck in a car for 10 hours and away from your office for over a week necessitates some creativity when it comes to staying connected. Because I [...]

It’s easy to focus exclusively on the content of your messages when it comes to creating engaging emails. But all too often, it’s the interactions at a more fundamental level that will make the most difference. If you’re not considering these four engagement opportunities, you could be missing out on the chance to earn or [...]

On occasion, we review HTML email code for a few clients. This review isn’t an audit. It’s an answer to a client’s plea for help. Sometimes a client will approach us for help because they can’t figure out how to fix an image that refuses to sit in the right place or how to correct [...]

Just last week, I walked out of a store and got in my car only to discover a few miles down the road that I was cheerfully humming “Silver Bells.” Christmas music already? You bet, and now is the time to focus your efforts on holiday email campaigns that deliver the goods. Without further ado, [...]