Our development team is always working to update and make our email application the most robust in the industry, it amazes me what they are capable of.  We are always introducing new features or helping our clients improve their inbox results, it’s pretty amazing.  So, I figured I’d take a few minutes to outline some [...]

Statistics show that roughly 7 out of 10 online shopping carts are abandoned before a purchase is made. Crazy. 7 out of 10. It takes too much time and effort to get someone to your site, get them to shop, put items in their cart to only walk away with nothing 70% of the time. [...]

Want to reduce your unsubscribe rates?  Why not create a landing page that gives the reader options for receiving mail. Chances are your subscriber just has an overwhelming inbox, or feels like they hear from you more than they would like to.    Let them choose the frequency of their newsletters or re-subscribe to a specific [...]

Here’s the rundown: you are like one of the many companies out there with a facebook fanpage…as you should, especially if you have a product or service that lends itself to the world of social media, which is pretty much anyone these days.   You also have an email marketing database that you would like to [...]

I wish there was more we could do to get email marketers to use the tools available to them to help increase reader response. So much effort is put into making campaigns look beautiful but often the technology to help increase reader statistics are never used. So, on your next campaign, please consider the following [...]