Auto-responders make it easy to stay on top of key aspects of your email campaign. Most companies use an auto-responder to welcome new subscribers, but these email gems are often overlooked when it comes to other types of contact. Ready to branch out? Consider using auto-responders in the following instances to help you stay connected [...]
Posted on October 25th, 2011Yahoo!’s new email visualization tool may be email marketing eye candy, but it has also revealed some noteworthy tidbits for email marketers. The map on the front page shows Yahoo! email usage volume by location as well as a continuously updated number of emails delivered every second by the Yahoo! mail network. Click on a [...]
At least a third of your subscribers will check their email on a mobile device at least some of the time. And as mobile devices get faster and more reliable, that number will mushroom. That’s good news, because it means that people access their email more often and may be more likely to open messages [...]
People who perform eye tracking studies and user behavior online tell us that only 20% of your email subscribers take the time to scroll down and see content below the fold. That can be a discouraging statistic, especially if you put a lot of time into designing those emails and including information that will be [...]
Email newsletters are a great way to communicate with your customer base and keep them interested in what’s happening with your company. But don’t get so enamored with newsletters that you forget all of the other excellent ways you can use email marketing to your advantage. Ready to add some spice to your email campaign? [...]
Posted on October 20th, 2011