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	<title>Email Marketing Blog: Tips &#38; News, eConnect Email Marketing Software</title>
	<link>http://blog.econnectemail.com</link>
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		<title>QR CODES, SO HOT RIGHT NOW</title>
		<description><![CDATA[You see them everywhere: on business entrances, restaurant menus, movie posters, brochures, direct mail pieces, the list goes on. Although we have heavily utilized these quick response barcodes for over two years in the marketing and tech world, as an industry we have yet to perfect the use of QR Codes (and in many instances [...]]]></description>
		<link>http://blog.econnectemail.com/2012/01/qr-codes-so-hot-right-now/</link>
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		<title>Turn GrayMail into Make My Day Mail</title>
		<description><![CDATA[Two months ago, Hotmail announced the addition of new email controls that will give users greater ability to regulate the influx of marketing messages they receive. The new features will address the problem of “graymail,” the messages a user did at one time subscribe to but which now no longer engage his attention.  Newsletters, Groupon-style [...]]]></description>
		<link>http://blog.econnectemail.com/2012/01/turn-graymail-into-make-my-day-mail/</link>
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		<title>Put All Eyes on Your Email with Action Verbs</title>
		<description><![CDATA[The scissors are on the table. The  hand is in his pocket. The weather was nice. I’m bored already. If you’re prepping an email campaign, then you already know that if you don’t have an interesting subject line, you’re dead in the water. There’s more to email campaigns than “Laptops Are On Sale.” Strong active [...]]]></description>
		<link>http://blog.econnectemail.com/2012/01/put-all-eyes-on-your-email-with-action-verbs/</link>
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		<title>Designing For Mobile Users</title>
		<description><![CDATA[Over the holiday season, I used my mobile phone more often than usual for a variety of tasks: checking email and Facebook, shopping online, browsing the internet. Being stuck in a car for 10 hours and away from your office for over a week necessitates some creativity when it comes to staying connected. Because I [...]]]></description>
		<link>http://blog.econnectemail.com/2012/01/designing-for-mobile-users/</link>
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		<title>Are You Missing These Chances to Engage With Subscribers?</title>
		<description><![CDATA[It’s easy to focus exclusively on the content of your messages when it comes to creating engaging emails. But all too often, it’s the interactions at a more fundamental level that will make the most difference. If you’re not considering these four engagement opportunities, you could be missing out on the chance to earn or [...]]]></description>
		<link>http://blog.econnectemail.com/2012/01/are-you-missing-these-chances-to-engage-with-subscribers/</link>
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		<title>Save Hours Of Email Code Debugging With These Steps</title>
		<description><![CDATA[On occasion, we review HTML email code for a few clients. This review isn’t an audit. It’s an answer to a client’s plea for help. Sometimes a client will approach us for help because they can’t figure out how to fix an image that refuses to sit in the right place or how to correct [...]]]></description>
		<link>http://blog.econnectemail.com/2012/01/save-hours-of-email-code-debugging/</link>
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		<title>Naughty or Nice: Creating Holiday Emails That Deliver</title>
		<description><![CDATA[Just last week, I walked out of a store and got in my car only to discover a few miles down the road that I was cheerfully humming “Silver Bells.” Christmas music already? You bet, and now is the time to focus your efforts on holiday email campaigns that deliver the goods. Without further ado, [...]]]></description>
		<link>http://blog.econnectemail.com/2011/12/naughty-or-nice-creating-holiday-emails-that-deliver/</link>
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		<title>Redefining Customer Engagement for Email Marketing</title>
		<description><![CDATA[Oh, for the good ol’ days of email marketing. You remember those days—the ones where customer engagement meant opening, clicking, and forwarding. Back then (okay, it wasn’t that long ago) determining the success or failure of your email campaign was as simple as monitoring a few key metrics. Today, customer engagement is a whole different [...]]]></description>
		<link>http://blog.econnectemail.com/2011/12/redefining-customer-engagement-for-email-marketing/</link>
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		<title>Testing: The Gift That Keeps on Giving</title>
		<description><![CDATA[I can hear some of you groaning now. Testing, you say? Please, don’t talk to me about testing. I know. The very thought of testing is enough to send some of you into hibernation for the winter. But before you settle down for a long winter’s nap, let’s take a look at how testing can [...]]]></description>
		<link>http://blog.econnectemail.com/2011/12/testing-the-gift-that-keeps-on-giving/</link>
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		<title>Happy Holidays from theCrew</title>
		<description><![CDATA[“It’s the Most Wonderful Time of the Year”!  During this holiday season we at eConnect Email will be enjoying some time with our family and friends.  And we hope that you and yours have a very Merry Christmas and Happy New Year.  We are so thankful to all of our wonderful clients this past year [...]]]></description>
		<link>http://blog.econnectemail.com/2011/12/happy-holidays-from-thecrew/</link>
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