eConnect Email Blog

We’re excited to announce the rollout of a new workflow for the campaign creation process. We’ve made it easier than ever to see what step you’re at, what you’re sending, who you’re sending to and when your campaign will go out.

Creating an email campaign in eConnect Email

The Create & Send section – the part of eConnect Email where you set up a campaign, select your recipients, test your email and schedule delivery – is one of the most important parts of our product.

As the heart of eConnect Email, the Create & Send pages do a great job of helping our users create amazing email campaigns. But as we added more and more features over time, we started worrying about overcrowding our original design. For example, when we added the option to personalize subject lines in the “Define the Campaign and Sender” screen, it was squeezed in on the far right in tiny font, while the subject line stayed on the left.

To make sure eConnect Email stayed as user-friendly as ever, we gave the whole workflow a new, cleaner look and feel – and also spent some time improving the usability of things like subject line personalization by making the feature in line with where you write your subject line:

Define an email subject line in eConnect Email

We also wanted to make sure users knew where they were in the workflow at any given point, so we made the status bar more prominent. At any time, you’ll see what steps are left and all the options available to you at each stage.

Step through the email campaign workflow

We’ve also made use of icons in the new design to help make navigation easier than ever before, particularly for things like our A/B testing feature or RSS-to-email option:

New email marketing workflow for eConnect Email

Overall, we’re proud and excited to share this change to the campaign creation process with you — and we look forward to your feedback in the comments below!

In January, you will see a brand new segment builder from eConnect Email. We’re excited to give you a sneak peek at changes that will make it easier than ever to create highly targeted email campaigns.

A new segment builder

We’ve updated the segments interface so you can now create rules in one simple step:

You’ll also notice changes to the workflow for viewing and exporting subscribers in a segment that will make the process even more convenient – now you can see a preview of who meets your criteria on the same page you build your segment on.

Support for “OR” statements

With the new OR logic between rules, what would have previously required two or more segments can now be done in one. For example, you may want to target subscribers with the job title, “Manager” OR “Assistant Manager”.

Combining distinct statements

With the introduction of our “OR” statements, we’ve also enabled the creation of “master” segments that combine distinct segments to form one group. You can now join one segment to another in a single logic statement – making it that much more effective to target your campaigns.

And behind-the-scenes, our segments have been reworked for both speed and stability. Even with the addition of expanded logic and rule sets, you’ll find it faster than ever to load your segments list.

What will happen to existing segments?

Existing segments will not be affected by the switch – they’ll simply be migrated over to our new segment builder.

Keep an eye out for these changes to roll out next month – and if you have questions in the meantime, please let us know by posting below.

Often there are good reasons to exclude subscribers from a campaign. For example, you may want to send an email update that’s only relevant to people who haven’t registered for a specific event. Or alternately, you may want to avoid sending your monthly newsletter to people who are already on your weekly mailing list. Well, it’s now possible to exclude lists and segments with a single click – here’s a quick look at what you’ll see when you next send a campaign.

As with much of the app, we’ve really aimed at making the exclusion of lists and segments as simple and self-explanatory as possible. When creating a new campaign in your eConnect Email account, you’ll now see an “Exclude list” or “Exclude segment” button when you hover over either a list or segment on the “Who will receive this campaign” screen. Clicking this button will ensure that subscribers in the list or segment are not only removed, but excluded, or “washed” (as it’s sometimes called) from other lists that have been included in the send.

What’s also worth mentioning is that excluded lists and segments are subtracted from the unique subscriber count in our updated Campaign Snapshot.

This has been an actively requested addition to the app, so we really hope that you find it to be helpful when sending targeted campaigns. Just to give you an insider tip, we’re going to be unveiling a few updates to how you manage your lists in the weeks ahead, so stay tuned by subscribing to our blog updates below, or at least checking back often. In the interim, if you have any questions or feedback, either let us know in the comments below, or get in touch directly – naturally, we’d love to hear from you.

So far this year we’ve rolled out a couple of big changes to help you organically build your email lists. Following the introduction of our subscribe form app for the iPad, the subscribe button and the subscribe page, we’ve turned our attention back to the original website subscription form builder.

After we spruced up the “Grow your audience” pages in “Lists & Subscribers,” it became quite evident that the trusty option to generate your own subscription form code within “Copy/paste a form to your site” was well due for an update. While the old website subscription form builder did the job, it was well, looking a bit tired and not at all consistent with the rest of the eConnect Email platform.

After a large amount of work, we’re happy to announce that we’ve overhauled the “Add a subscribe form to our site” section of your account, to make it easier to create a form, get the code and preview the results. It’s also a lot more intuitive and user-friendly.

Flexible forms with and real-time previews

While many of our clients have no trouble customizing our website subscription form code to their heart’s delight, we’ve gone the next step with our form builder. For one, it’s now easy to re-order the display of form fields – for example, if you want the “Email address” field to display before “Name”, you can now drag-and-drop it into place. As you make changes to the forms, the preview alongside it will update automatically.

An improved workflow

Once you’ve tailored your website subscription form to taste, you can simply copy the code, or move on to other popular tasks, like customizing your subscribe confirmation page, confirmation email or setting up an auto-responder. All it takes is a few minutes to build a form, and then customize what your subscribers see, before and after signing up for your lists.

While these changes are all fairly subtle, we hope that they make the process of creating subscription forms for your website a touch easier. Of course, if there’s anything we can improve to make it even easier to build your website subscription forms, please sound off by posting a comment below.

Hot on the heels of the new Subscribe Button, today we’re happy to announce another simple tool that makes it easy to grow your audience with eConnect Email. As of today, every list in your account now has its very own Subscribe Page, a simple, customizable page that lets anyone join your list – no coding required.

Unlike the Subscribe button, or our copy/paste forms, which you need to integrate into your site and touch code, the Subscribe Page is just a simple, webpage/URL that you can easily share with anyone. Check out a real-world example of it in action.

Customize everything

We’ve made it easy to tweak everything on this page so you can keep it consistent with your own brand. Change the background color, choose from a range of font styles, or add your own logo.

Just like the subscribe button, you can also choose which fields you’d like to show, in what order, and even set certain fields as required. You can also customize the confirmation message when a new person joins your list.

Looks great on mobile

Just like our Subscribe Buttons, we made sure every Subscribe Page looks great on any mobile device but still stays true to any customizations you’ve made.

Easily track signups

Just like we do for the Subscribe Button, we’ll keep track of how many subscribers have joined your list via the subscribe page so you can see at a glance how it’s been working for you.

Subscribe Pages are live and available in all accounts now. You can find them in the Grow your audience section in the sidebar for each of your lists. We can’t wait to see how you guys start using them.