If you were given the opportunity to try two things at the same time to see which one would give you the most benefits for the least work, would you take the opportunity? Of course you’d do it! Think about this. What if whenever you walked up to a girl, you could try a couple [...]

What do email marketing and romance have in common?  Plenty, in our opinion.  For one, reaching out to a customer or prospect online is a lot like being on a first date, where you’re not sure if there will be a second.  Except, if you’re running an email campaign, you could possibly be on your [...]

If you’ve been wondering when to send out your newsletter, you’re not alone. Back in ’04, at least two prominent studies concluded that a Monday morning (6-10am) mail-out would get you the highest open rates, and apparently, if you couldn’t make Monday, Tuesday wasn’t half bad either.  The result? Email marketers fell over themselves and [...]