eConnect Email Blog

Despite the proven benefits of welcome emails in building your brand and connecting with your subscribers, plenty of businesses still don’t take advantage of them. If you’re among those who have yet to implement a welcome email as your first point of contact with a new subscriber, take a look at these reasons you should […]

As 2011 draws to a close, email marketers should already be planning their strategies for the 2012. While 2011 saw the establishment of new technologies as mainstream, 2012 will enable us to deepen our engagement with these technologies, thereby catering more effectively to an ever more mobile and connected audience. Without further ado, let’s dive […]