eConnect Email Blog

We know how important segmentation is in allowing you to target your subscribers with the most relevant content. So in the last few months we’ve been doing a lot of work on our segments feature, including releasing our new segments builder and extending the way rules could be created. We’re now excited to unveil one of our […]

Auto-responders make it easy to stay on top of key aspects of your email campaign. Most companies use an auto-responder to welcome new subscribers, but these email gems are often overlooked when it comes to other types of contact. Ready to branch out? Consider using auto-responders in the following instances to help you stay connected […]

The explosion of social media and mobile devices has proved to be a game-changer for email marketing. While email marketing is alive and thriving, strategies must change to capitalize on consumer behavior in order for companies to leverage their email marketing campaigns most effectively.  As we look back over 2010, we can note the shifts […]

In the aftermath of Black Friday and with Christmas just a couple days away, most businesses are operating on full-throttle holiday adrenaline. Promotional emails and advertising messages flood customer inboxes, but if businesses could step inside the mind of the reader as they’re faced with all these emails, what would they find? During the week […]

Do you read the welcome emails that show up in your inbox? For most people, the answer would be “probably not.”  For me it depends on whether the subject line captures my attention, whether I remember the company, and whether I think it’s going to be worth my time. Fail to achieve any of these […]