Your call to action is arguably the most important element of your email marketing messages. Because it provides the link between passive reading and active clicking, it supersedes even the supremacy of the subject line. But many businesses fail to treat it with the respect it deserves. Subject lines tend to get all the attention [...]

When was the last time you created an email and sent it out to your entire subscriber list? Last week? Lifecycle marketing offers a more personal approach to creating emails by targeting them toward customers at various stages in their relationship with your company. By segmenting your audience based on their current interest level, you [...]

A few years back I subscribed to a newsletter from a gardening company. Each month, they sent me a well-written, informative article that included a plug for their website  and a relevant gardening tip. At the close of each email, they included a sentence that read: “Just ignore the ad. It’s how we pay the [...]

It’s happened to all of us. You hit an “I Agree” or “Subscribe” or “Buy” button without reading the fine print, only to discover that you’ve inadvertently signed up for a monthly newsletter, weekly promotional flyer, and daily deal alerts, all without intending to. When the first email arrives, you franticly click the unsubscribe button [...]

Ever wondered how email messages get flagged as spam? For every email campaign you create, there is a possibility that up to 20% of the emails you send will wind up flagged as spam. The responsibility can be shared by indiscriminate spam filters and poorly constructed newsletters, but the bottom line for businesses is determining [...]