As we put the holidays behind us and face a new year, most businesses have decisions to make about their email marketing campaigns. Heavy advertising and shopping seasons mean email list expansion, and now that you have all those new subscribers eagerly awaiting your newsletter, the question of how to keep those subscribers happy must [...]

Valentines day is already behind us, although our lovely offer is still good for a few more days (view our newsletter for more details). So be good to your business and take advantage of the savings while giving your email campaigns a fresh and professional look. Also, included in this months newsletter is our email [...]

We’re constantly asked by our clients “what’s the best time to send my email campaign”. Our friends from across the pond, Pure360 have identified patterns in consumers’ responses and below you will find an infographic depicting their findings and recommendations. Choosing the right day/ time to send your email campaigns can have a huge effect [...]

Is your email marketing program in need of a redesign? If you haven’t evaluated your marketing practices since last year, then it’s time to ask some pertinent questions about your marketing objectives and strategy. Consider these best practices and start your new year off on the right foot. 1.     Craft Your Welcome Letter as a [...]

The explosion of social media and mobile devices has proved to be a game-changer for email marketing. While email marketing is alive and thriving, strategies must change to capitalize on consumer behavior in order for companies to leverage their email marketing campaigns most effectively.  As we look back over 2010, we can note the shifts [...]