eConnect Email Blog

Plenty has been said about how to keep email marketing messages out of the spam trap, how to keep subscribers from clicking the spam button, and how to stay relevant. But underneath all this practical advice is a deeper question: What constitutes spam in the first place? Most people define spam as any marketing message […]

Some help on understanding the not-so-new US CAN-SPAM Act. Navigating the new CAN-SPAM Act