Eliminating the word “Blast” from your email marketing vocabulary

Posted on June 10th, 2010 in eConnect Rants

Do me a favor… for the sake of all respectable email marketers don’t use the word ‘blast’ when referencing email marketing.  It sounds so dirty. The word just makes me cringe inside when someone talks about ‘e-blasing’ or ‘we’re going to blast out our email this week’.  Sure email marketing makes it convenient to get [...]

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Navigating The New CAN-SPAM Act

Posted on February 01st, 2009 in Email Marketing News

Some help on understanding the not-so-new US CAN-SPAM Act. Navigating the new CAN-SPAM Act

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