eConnect Email Blog

When was the last time you went to a website and thought to yourself, “Wow, this copywriting is really fantastic! Look at all the bullet points!” Yeah, me neither. That’s because good copywriting is like the lighting guy at a concert: invisible, but essential for showcasing the main attraction (your information). Bad copywriting crashes the […]

The scissors are on the table. The  hand is in his pocket. The weather was nice. I’m bored already. If you’re prepping an email campaign, then you already know that if you don’t have an interesting subject line, you’re dead in the water. There’s more to email campaigns than “Laptops Are On Sale.” Strong active […]

Your click-through rates depend heavily on how well your copywriting engages subscribers. If they find your content boring or otherwise not worth their time, they may even decide to stop opening your emails or unsubscribe from your list. The good news is that you can polish your copywriting by making sure each email demonstrates these […]