eConnect Email Blog

I recently sent a work-related email to a colleague with some time sensitive information in it. Not being in email marketing mode, I included the words “time sensitive” in the subject line and hit send. Several days later when I hadn’t heard back, I called him to see if he had received my message. He [...]

Increasing deliverability is a noble goal for every email marketer. And while you may be able to boost your rates with subject line and offer techniques, there is an underlying issue that often gets overlooked: list building. The Wrong Approach to List Building Despite the mountains of evidence showing the benefits of building your own [...]

Given the amount of spam constantly battering inboxes, ISPs are understandably cracking down. And while most people are thrilled to have less spam, the 20% of legitimate emails that never make it may be cause for concern. If you are an email marketer you have a vested interest in practicing habits that will increase your [...]