eConnect Email Blog

We’re excited to let you know that dynamic content will be available in our campaign builder in the next couple of weeks. Since launching the builder last year we’ve been hard at work on adding more power and this latest update will make sending relevant emails easier than ever. While dynamic content already exists in […]

The explosion of social media and mobile devices has proved to be a game-changer for email marketing. While email marketing is alive and thriving, strategies must change to capitalize on consumer behavior in order for companies to leverage their email marketing campaigns most effectively.  As we look back over 2010, we can note the shifts […]

Do you read the welcome emails that show up in your inbox? For most people, the answer would be “probably not.”  For me it depends on whether the subject line captures my attention, whether I remember the company, and whether I think it’s going to be worth my time. Fail to achieve any of these […]