eConnect Email Blog

I recently sent a work-related email to a colleague with some time sensitive information in it. Not being in email marketing mode, I included the words “time sensitive” in the subject line and hit send. Several days later when I hadn’t heard back, I called him to see if he had received my message. He […]

How long do you have to snag your reader’s attention before you lose them? Say it with me: ten seconds or less. We’ve had this drilled into our heads, and great designers know what keeps people reading and what doesn’t. But what hasn’t been learned nearly so well is that your customer’s online attention is […]

Increasing deliverability is a noble goal for every email marketer. And while you may be able to boost your rates with subject line and offer techniques, there is an underlying issue that often gets overlooked: list building. The Wrong Approach to List Building Despite the mountains of evidence showing the benefits of building your own […]

Yahoo!’s new email visualization tool may be email marketing eye candy, but it has also revealed some noteworthy tidbits for email marketers. The map on the front page shows Yahoo! email usage volume by location as well as a continuously updated number of emails delivered every second by the Yahoo! mail network. Click on a […]

In life, most things are far more complex than they appear at first glance.  Have you ever thought about what goes into making your shower water turn on in the morning?  What makes your microwave heat your food?  What makes your cell phone work?  What gets your piece of mail delivered to a totally different […]