eConnect Email Blog

How long do you have to snag your reader’s attention before you lose them? Say it with me: ten seconds or less. We’ve had this drilled into our heads, and great designers know what keeps people reading and what doesn’t. But what hasn’t been learned nearly so well is that your customer’s online attention is […]

Your email campaign’s delivery rate refers to the number of emails sent that reach their destination.  For most email service providers (ESP’s), this rate hovers between 80% and 90%.  eConnect Email’s delivery rate averages 95%-98%, well above the norm, kudos to our delivery team!  Don’t be deceived by that statistic though.  Just because we successfully […]

Cathie Dodd from Tears Of Joy video did this simple but effective video on list building ethics.

Since our launch, we have encountered many potential spammers who tried their luck at using eConnect Email as their spam tool.  This post is dedicated to talk about these users and how we are very intolerant towards this kind of behavior in eConnect Email. First of all, let me be very clear here.  eConnect Email […]

I don’t know if I should pity Bob Richards, but I guess if you play with fire, you might get burnt.  Anyway, Bob Richards purchased a list from a company called EmailAppenders and paid some $14,000… Yes, you see that right: $14,000 for 100,000 supposedly targeted email addresses. The story goes that after being pleased […]