Loren McDonald posted an article at Deliverability.com, about lessons we can learn from an unsolicited B2B email she received.  (The article is available at http://blog.deliverability.com/2008/07/lessons-from-an.html).  She listed some obvious facts that many marketers or salespersons either forget about, or simply choose to ignore. Her point 4. No Unsubscribe – The email, which was “sent” from […]