eConnect Email Blog

Worried about the response rate to your email campaign? If so, you’re not alone. Over 90% of email subscribers have unsubscribed from a list they initially opted into. Of those, the majority have done so because they felt the content was boring or irrelevant. Did you see those numbers? Go back and read them again. […]

Just last week, I walked out of a store and got in my car only to discover a few miles down the road that I was cheerfully humming “Silver Bells.” Christmas music already? You bet, and now is the time to focus your efforts on holiday email campaigns that deliver the goods. Without further ado, […]