The more seasoned email marketers already know most of these tips, but we all need some recap every now and then to remind us of the best practices in email marketing, so that we can improve our email marketing practices for better reputation and delivery. In this post, we list down 10 most recommended tips [...]

What do email marketing and romance have in common?  Plenty, in our opinion.  For one, reaching out to a customer or prospect online is a lot like being on a first date, where you’re not sure if there will be a second.  Except, if you’re running an email campaign, you could possibly be on your [...]

You can be anything you want to be online, and your company is just waiting to tap on the endless possibilities.  But first, read our etiquette guide to make sure you’re not in danger of letting your dark side take over: Monster Marketer #1: The Invader Think about the people you’d love to keep at [...]

We get plenty of email marketing questions from our customers, some of whom are still treading gingerly into a weird, and sometimes wacky online world.  So we’ve put together our “Email Marketing Basics” Q&A series, to lend direction to email marketers who are just starting out.  We’ll be adding to this section as we go [...]

If you’ve been wondering when to send out your newsletter, you’re not alone. Back in ’04, at least two prominent studies concluded that a Monday morning (6-10am) mail-out would get you the highest open rates, and apparently, if you couldn’t make Monday, Tuesday wasn’t half bad either.  The result? Email marketers fell over themselves and [...]