As summer revs its engines, visions of pristine beaches, inviting pools, and sizzling barbecues now occupy the thoughts of all but the most stalwart of employees. Even the non-working adults on your subscriber list will be occupied ferrying kids back and forth to the pool or hitting the golf green rather than clicking through email. [...]

A few years back I subscribed to a newsletter from a gardening company. Each month, they sent me a well-written, informative article that included a plug for their website  and a relevant gardening tip. At the close of each email, they included a sentence that read: “Just ignore the ad. It’s how we pay the [...]

Including video in an email can add life to the overall campaign.  It can also cause your messaging to fall short if the video isn’t done correctly. In order to use video effectively, you need to know when to use it, how to include it in your emails, and how to communicate effectively with your [...]

You’d never begin a project that you knew was going to fail, would you? Yet every day, email marketers doom their email campaigns to failure simply by not taking the time to learn about and avoid common mistakes. When you build safeguards against the most commonly made email marketing mistakes, you can ensure that the [...]

Ever wonder when the best time is to send your emails to your subscribers? Our March Newsletter will give you some incite on time and other practical tips to getting your emails opened and read. With Spring just around the corner there are so many good reasons to send out great emails! As always, let [...]