eConnect Email Blog

In a post on the eConnect Email Blog at the beginning of October, James Trumbly, Director of Business Development at eConnect Email explained how to use an email marketing system to nurture leads. Trumbly discussed how the best lead nurturing approaches to email marketing consists of delivering high quality content to a narrowly targeted audience […]

People love to play online. Part of the appeal of Facebook is that it gives you so many opportunities to interact with people and with the companies you’re following. Email has traditionally been less interactive than websites or social media, but the current trend in email marketing is to enable interaction with the subscriber. That […]

Your call to action is arguably the most important element of your email marketing messages. Because it provides the link between passive reading and active clicking, it supersedes even the supremacy of the subject line. But many businesses fail to treat it with the respect it deserves. Subject lines tend to get all the attention […]

As we put the holidays behind us and face a new year, most businesses have decisions to make about their email marketing campaigns. Heavy advertising and shopping seasons mean email list expansion, and now that you have all those new subscribers eagerly awaiting your newsletter, the question of how to keep those subscribers happy must […]

Is your email marketing program in need of a redesign? If you haven’t evaluated your marketing practices since last year, then it’s time to ask some pertinent questions about your marketing objectives and strategy. Consider these best practices and start your new year off on the right foot. 1.     Craft Your Welcome Letter as a […]