eConnect Email Blog

Source: CRMSoftware.TV Is your email marketing campaign not producing the results you’d like? You’re not the only one. Many users of e-mail marketing services are running into several hurdles that these three critical steps are sure to overcome. 1.    Saying Hello After obtaining a customer’s email most marketers don’t send an introductory “Hello” email but rather […]

Mobile marketing has received a lot of press lately, so much so that some short-sighted marketers have loftily proclaimed email marketing to be dead. But before you send flowers, stop and check the pulse of your email marketing campaign. It may be much more alive than you think. Is Texting the New Email? I’ll admit […]

It’s easy to focus exclusively on the content of your messages when it comes to creating engaging emails. But all too often, it’s the interactions at a more fundamental level that will make the most difference. If you’re not considering these four engagement opportunities, you could be missing out on the chance to earn or […]

As 2011 draws to a close, email marketers should already be planning their strategies for the 2012. While 2011 saw the establishment of new technologies as mainstream, 2012 will enable us to deepen our engagement with these technologies, thereby catering more effectively to an ever more mobile and connected audience. Without further ado, let’s dive […]

Believe it or not, there were some techie types (otherwise known as nerds) who thought that Twitter, Facebook, etc. would completely eradicate the need for and use of email.  Well, here we are in 2011 and email isn’t going anywhere, at least not in the foreseeable future.  The smart ones have figured out how to […]